Text in a PDF is smooth at any zoom level. In an image, it becomes a fixed number of dots (pixels). Too few dots and text blurs or turns jagged.
The usual causes:
- Low resolution (DPI): not enough pixels, so small text gets crushed
- Using a screenshot: you only get as many pixels as the screen showed
- Strong JPEG compression: fuzzy noise appears around letters
- Shrunk after sending: LINE or mail apps make images smaller when you send them
